The speed of your website is a measure of how quickly it responds to someone accessing it. Ideally from the press of the user’s enter key to the page being fully loaded there should be no more than a 0.5 to 1 second wait. Any longer than this can result in your website being ranked lower by search engines or prompt users to leave negative feedback. The loading time of a site has also been shown to have a direct effect on whether people go on to make purchases, so it shouldn’t be taken lightly!
If you’ve had a KeepUsUp check tell you your website has a slow speed, this unfortunately means that you probably have some instability issues. A bad result from us usually means it has taken at least 5 seconds for the core framework of your site to load and then most likely at least another 5 for all the fancy bits (such as images, fonts and other style elements) to appear. The bad news is that a 10 second load time is pretty much in the bottom 20% of all websites and around 40% of users will close their browser instead of waiting that long for a page to load.
The good news is that at KeepUsUp we don’t just monitor website speed, we also help to improve it. Just click ‘Fix This’ on your Dashboard page or send us an email and we’ll get on with sorting the problem immediately.